This Can't Be That Hard
Kanalaren Xehetasunak
This Can't Be That Hard
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you acti...
Atal Berriak
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366 - Lower Prices, Higher Profits with Naomi Boyer
Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation wi...
365 - The Low-Ticket Lead-In
What if the most profitable thing in your business isn't your highest-priced offer?
That's the question behind this episode - and the answer mig...
364 - Keeping More of What You Make
You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've...
363 - There's More Than One Way to Win the Pricing Game
What if "Just raise your prices" is the wrong advice for right now?
That's a question a lot of photographers have been sitting with lately - and...
362 - The Wicked Witches of Business (Sales & Marketing)
What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it?
361 - Eliminate your Marketing Speedbumps
Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and sud...
360 - SEO in the Age of AI with Corey Potter
For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbo...
359 - Big, Bold Marketing Moves
If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a networking mixer...
358 - March Marketing Madness! Guest host: Dayna Schaaf
As the slow season fog lifts and spring energy kicks in, it can be tempting to try to chase the perfect marketing strategy… only to end up overwhelmed...
357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian
If you want your photography to be more than a hobby, getting your finances organized isn’t just a “nice to have” - it’s the foundation for a profitab...
356 - How to Organize Your Photography Behind the Scenes with Stacey Rolfe
Organization is not just about what your clients see… it's also about how your business feels to you.
In this episode, we dive deeper on our org...
355 - External Organization: The Secret to Client Confidence with Erin Wissig
Organization isn’t just about tidy desks and color coded planners… it’s about how your business feels to your clients. This episode is part two of our...
354 - The Importance of Organizing your Business with Ashley Pendergraft
What if the secret to a calmer, more creative business isn’t another color-coded planner or a prettier desk, but a system that actually works for you...
353 - Building a Repeat and Referral System That Creates Consistent Income
If you’ve been following along with our systems theme, you’ve already worked through marketing, sales, and fulfillment, the three core systems that ca...
Inquiries --> Bookings --> Happy Clients: Your Sales & Fulfillment System
Last week, we talked about building a marketing system that helps you consistently attract new leads without burning out, but great marketing alone is...
351 - Showing Up Without Burning Out: Build a Marketing System
If there is one thing that burns photographers out faster than almost anything else, it’s marketing. What is supposed to feel like connection often fe...
350 - Reflections, Milestones, and the Path Forward
We're kicking 2026 off with some big milestones around here! At the time this goes live, we're crossing the six year anniversary of the launch of Simp...
349 - Finding Freedom with Better Sales and Pricing
If you’ve ever felt stuck between pricing models or frustrated by sales systems that don’t quite fit, this episode will hit home.
For our final...
348 - Smarter, Simpler Marketing for Photographers with Kim Box
Marketing can feel like a mystery sometimes… especially when you’re trying to figure out what actually works versus what just burns time.
This w...
347 - When Technology Meets Creativity with Colie James
AI is everywhere right now… and whether it excites you or makes you want to pull the covers over your head, it’s here to stay.
This week, I’m re...
346 - A Steadier Way to Grow Your Photography Business with Kimberly Espinel
Most photographers know the feast-or-famine feeling all too well… one month you’re booked solid, and the next you’re wondering where the next client w...
345 - The Art of Building a Business That Lasts with Leah O'Connell
When you’ve been in business for a while, it’s easy to fall into the habit of focusing on tactics… what to post, what to charge, what to offer next. B...
344 - Advice to Your Past Self (Reset)
Earlier this year, at the Reset Conference, Dayna asked a handful of photographers one simple question: What advice would you give to your past self?<...
343 - Systems over Motivation
We’ve all had those weeks where the inbox is overflowing, deadlines are creeping up, and everything feels one small hiccup away from chaos. When that...
342b- Better Than Black Friday: 5 Days of Deals from This Can't Be That Hard
Big news… next week our ONLY sale of the year is dropping! Each day a different deal will go live... for 24 hours ONLY so if you want it, you have to...
342 - Outside-the-Box AI Ideas for Photographers with Jessica Martin
We’ve talked a lot about AI on the show this year, but this week’s conversation might be my favorite take yet... because instead of talking about how...
341 - Celebrating Your Wins
Gratitude is everywhere this time of year… but let’s be real: when you’re overwhelmed or frustrated or stuck in your business, gratitude can feel like...
340 - Photographer's Horror Stories
Well, friends, it's time for one of my favorite episodes of the year - Photographer’s Horror Stories! And I have to say: this year’s lineup does not d...
339 - From Finance to Full-Time Pet Photographer with Ina Jalil
Leaving a stable government job to photograph dogs might sound like a leap… but for Australian photographer Ina Jalil, it was a well thought-out, stra...
338 - Get Found First on Google with Lydia Fine
Google is changing how people find photographers online, and your Google Business Profile is now more important than ever. Now that AI Overviews are s...
337 - Handling Difficult Clients with Confidence
What's worse than being up to your eyeballs in your own pre-holiday stress? Dealing with a client who's up to THEIR eyeballs in that same stress... an...
336 - Running Successful Brand Sessions with Emily Kim
Brand photography is having a moment... and for good reason! It’s fun, it’s in demand, and for many of us, it’s a natural, lucrative add-on to the wor...
335 - Turning Busy Season Clients into Next Year’s Revenue
When you’re buried in work during busy season, it’s easy to fall into survival mode: shoot, edit, deliver, repeat. And while that might get you throug...
334 - Amplify your Voice; Amplify your Business with Laylee Emadi
For a lot of photographers, the idea of public speaking is a… ✋ hard pass. Maybe you’re not interested in getting on a big stage (maybe you’re not in...
333 - What to Do When Your Busy Season Isn’t Busy
Some years, we roll into busy season with a calendar full of sessions… and other years, not so much. It can feel a little scary to stare at a mostly e...
332 - The Gathering Effect with Michelle Franzetti
There are two kinds of marketing strategies most photographers think about: the kind that happens online, and the kind that - well - doesn’t happen at...
331 - The Future of Marketing with Dayna Schaaf
Search algorithms are changing fast, but for once, the shift is in our favor. With Google rolling out AI summaries and clients turning to Instagram, T...
330 - Networking like a Pro with Angelica Pompy
In a world where we can market our businesses from behind a screen, it’s easy to believe that in-person networking is optional. But the truth is, noth...
329 - 4 Time-Saving Automations for Photographers with Melissa Rich
Have you ever looked up from your inbox and wondered how the whole day slipped away? When you're a one-woman show, it’s easy to get buried in admin wo...
328 - 4 Creative Ways to Increase your Value (and your Sales Average)
When it comes to running a profitable, sustainable business, it’s not just about booking more sessions… it’s about building more value into the ones y...